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The Best Things to Do in Longview, Texas

Nine verified Longview attractions ranked, from a 26 acre arboretum that opened in 2019 to the balloon race that has been flying over the city since 1978.

The Very Best of Texas Editors 3 min read How we rank →

The Short Answer

The Longview Arboretum and Nature Center is the best single thing to do in Longview, with 26 acres of gardens and about a mile of trails for 5 dollars. The Great Texas Balloon Race in June is the city's signature event, and downtown holds three museums within two blocks of each other.

The Gregg County Historical Museum in Longview, Texas
Photo: Michael Barera, CC BY-SA 4.0, via Wikimedia Commons

Longview Arboretum and Nature Center

Next to the Longview Convention Complex · $

Known for 26 acres of East Texas gardens built on a creek bottom

The arboretum sits on 26 acres between the convention complex and a tributary of Grace Creek, and it opened on November 2, 2019, which makes it the newest major attraction in the city by a wide margin. There is roughly a mile of trail through the gardens, a brook with several small waterfalls, and a pond with a fountain at the bottom of the run.

Admission is 5 dollars a person and children six and under are free, which is the best value of anything on this list. It is a working collection of native East Texas trees and plants rather than a manicured formal garden, so it draws birds and butterflies in a way a city park does not.

Go-to order or tip: Go on a Sunday afternoon when the light is low in the creek bottom, and budget an hour longer than you think you need.

Hours
Wednesday through Saturday 10 a.m. to 5 p.m., Sunday afternoons. Closed Monday and Tuesday.

The Great Texas Balloon Race

Longview Fairgrounds at the convention complex · $$

Known for The longest running hot air balloon event in Texas

The race started in 1978 as a promotion for the opening of Longview Mall, when balloon pilot Bill Bussey hung a mall banner off his envelope and flew it over town. A balloon glow was added in the mall parking lot two years later. In 1985 the governor gave Longview the official designation Balloon Capital of Texas.

The event went dark from 1987 to 1989 and came back in 1990 at the East Texas Regional Airport. It now runs from the fairgrounds outside the Maude Cobb Convention Center. Morning competition flights launch from wherever the wind says, so launch and landing sites move day to day.

Go-to order or tip: Evening gates and the glow are the ticketed part. The morning competition flights happen over the city and cost nothing to watch from a parking lot.

Hours
One weekend in mid June. The 2026 edition ran June 12 through 14.
Website
gtbr.net

Known for The 1930s East Texas oil boom told from inside a 1910 bank building

The museum occupies a 1910 building on North Fredonia and covers early settlement, the oil boom that remade this part of the state, and local military history. The exhibit people come back for is the one on the Bill Dalton bank robbery, and the museum builds an annual Dalton Days event around it.

Exhibits rotate more often than the size of the building suggests. KLTV covered a temporary show on the role of the wheel in American history in April 2026.

Go-to order or tip: Admission is 5 dollars, 2 for seniors and 1 for anyone 18 and under, so it is the cheapest hour downtown.

Hours
Tuesday through Friday 10 a.m. to 4 p.m., Saturday 10 a.m. to 2 p.m. Closed Sunday and Monday.

Known for Traveling exhibitions that get reviewed statewide

LMFA shows its permanent collection in the Wrather Gallery and turns over two more rooms about six times a year. That cadence is why the programming punches above the size of the city. Native Perspectives, America 250 opened May 23 and runs to September 12, 2026, with thirteen artists representing eleven tribes or nations, organized by executive director Tiffany Jehorek, curator Derek Frazier, and Caddo artist Chase Kahwinhut Earles.

The Longview News-Journal covered the opening in May and Glasstire, the statewide art publication, reviewed it in August. Very little in a city this size gets that kind of outside attention.

Go-to order or tip: Admission is free for members and 5 dollars otherwise. The museum takes part in Museums for All, so an EBT card and photo ID admits up to four people free.

Hours
Tuesday through Friday 10 a.m. to 4 p.m., Saturday 10 a.m. to 5 p.m. Closed Sunday and Monday.
Website
lmfa.org

Longview World of Wonders

Downtown, one block from LMFA · $

Known for Hands-on science for children under about ten

WOW is a nonprofit children's discovery center that held its grand opening in August 2016 in a downtown storefront. Everything is built to be touched, and the target is roughly preschool through early elementary, so older kids will move through it quickly.

The short open hours are the thing to plan around. It is closed Monday, Tuesday and Wednesday, and does not open until the afternoon on Thursday and Sunday.

Go-to order or tip: Admission runs 8 dollars, 7 for seniors, free under two. Pair it with the art museum one block east and you have a full downtown morning.

Hours
Thursday and Sunday afternoons, Friday and Saturday 10 a.m. to 6 p.m. Closed Monday through Wednesday.
Website
longviewwow.org

The Belcher Center at LeTourneau University

LeTourneau University campus, South Mobberly · $$

Known for The touring Broadway and concert room for all of East Texas

The S.E. Belcher Jr. Chapel and Performance Center opened in fall 2007 and is the performance home of the Longview Symphony, the Longview Ballet Theatre, and the East Texas Symphonic Band. Between those residencies it books touring concerts, comedians and Broadway productions.

The 2026 season is built around two anniversaries, LeTourneau University's 80th and the center's 20th. Announced dates include Andy Grammer on August 30, Crowder in October over homecoming weekend, and A Christmas Story in December.

Go-to order or tip: Check the calendar before you book a Longview weekend. A show here is the difference between a good trip and a quiet one.

Hours
Box office weekdays 9:30 a.m. to 4:30 p.m. Performance times vary by show.

Cargill Long Park Trail

Runs north to south through the middle of town · $

Known for A three mile paved rail trail that cuts straight through Longview

Built in 1972 on land donated by the Cargill family along an old railroad line, this was the second trail in Texas to earn National Recreation Trail designation. It runs about three miles of paved path from the Walnut Hills lot on North Fourth Street south to East Marshall Avenue at Teague Park.

There are restrooms between Hughey Drive and Le Duke Boulevard, plus a pavilion, picnic tables, a playground and exercise stations along the way. The stretch between Fourth Street and Hollybrook is lighted. At the north end it links to the Guthrie Trail and then the Paul G. Boorman Trail, which together make roughly a ten mile route.

Go-to order or tip: Park at Walnut Hills and walk south. You end at Teague Park and the veterans memorials, which turns a workout into an actual outing.

Hours
Daily 6 a.m. to 11 p.m.

Veterans Plaza and Vietnam Wall Replica at Teague Park

Teague Park, south of Marshall Avenue · $

Known for A half scale Vietnam Memorial Wall carrying every name from the Washington original

Community groups began building the plaza in 2014 and it was dedicated in 2015, with granite monuments and engraved bricks honoring every branch of service. The half scale replica of the Vietnam Veterans Memorial Wall was set in place in 2016 and carries all the names the original in Washington does.

It is free, it is outdoors, and it takes twenty minutes. Go at the end of the day when the light is low and the park is quiet.

Go-to order or tip: It sits at the south end of the Cargill Long trail, so you can reach it on foot from the middle of town.

Hours
Park hours, daily 6 a.m. to 11 p.m.

Historic Longview Farmers Market

Downtown, at High and Cotton · $

Known for A grower only market where resellers are not allowed

The market runs Saturday mornings in the lot next to High and Cotton streets from spring into late fall. The rule that makes it worth the trip is that everything sold has to be locally produced, so you are buying from the person who grew or made it rather than from a reseller with a truck.

KLTV covered its sixteenth season in 2025. Live music, produce, honey and small batch goods are the standing mix.

Go-to order or tip: Get there before 9 a.m. It shuts at half past eleven and the good produce goes well before that.

Hours
Saturday mornings, 7.30 to 11.30 a.m., roughly April through November.

How did we pick these?

We started from the City of Longview's own attraction and parks pages, the convention and visitors bureau listings, and the National Recreation Trails database, then checked each candidate against local reporting from KLTV and the Longview News-Journal to confirm it is still operating in 2026. Every address, phone number and admission price here was cross checked against at least two sources.

Two things got cut. Several "top things to do in Longview" roundups send readers to a zipline course over alligators, which is a real attraction but sits across the state line near Shreveport, not in Longview. We also left out businesses whose only presence is an auto generated city page, which is a common problem in East Texas search results.

There are no partners, clients or sponsored listings on this page. Hello Web Designs has not built a website for any business or organization named here, so nothing was pre-filled and nothing was cut for a relationship.

What should you know before you go?

Longview's biggest planning trap is the Monday and Tuesday closure. Both museums downtown and the children's center are shut at the start of the week, which means a Monday visit leaves you with the arboretum, the trail and the park. Plan for Wednesday through Saturday and everything opens up.

Attraction Open days Adult admission
Longview Arboretum Wed to Sun 5 dollars
Gregg County Historical Museum Tue to Sat 5 dollars
Longview Museum of Fine Arts Tue to Sat 5 dollars
Longview World of Wonders Thu to Sun 8 dollars
Cargill Long Park Trail Daily, 6 a.m. to 11 p.m. Free
Veterans Plaza at Teague Park Daily, park hours Free

The second thing to know is that downtown is compact. The art museum at 215 East Tyler and the children's center at 112 East Tyler are one block apart, and the historical museum on North Fredonia is two blocks from both. You can park once and see all three. The arboretum and the fairgrounds are west of downtown off Cotton Street, about ten minutes by car.

Hours on the smaller attractions do shift with seasons and staffing, and the farmers market runs on a spring to late fall schedule rather than year round. Call ahead on anything you are driving more than an hour to see.

When is the best time of year to visit Longview?

Mid June, if you can only come once. The Great Texas Balloon Race has run since 1978 and it is the reason the governor named Longview the Balloon Capital of Texas in 1985. It fills the fairgrounds for a weekend and puts balloons over the whole city in the mornings.

Otherwise aim for spring or fall. The arboretum and the three mile Cargill Long trail are both outdoor propositions, and East Texas summer afternoons make them a chore. April through early June and late September through November are the comfortable windows, and they overlap with the farmers market season.

What should you do next?

Block a Saturday. Start at the farmers market at 8 a.m., walk two blocks to the historical museum when it opens at 10, cross to the art museum, then drive west to the arboretum for the afternoon. That is four of the top five things in this city in one day for under 20 dollars.

If you are staying for dinner, our guide to the best restaurants in Longview covers where to eat afterward, and the best barbecue in Longview handles the other question everyone asks about this town. Everything we have published on the city is on the Longview hub, other cities are ranked on the things to do category page, and if you are working your way across East Texas, things to do in Tyler is 45 minutes west.

Frequently Asked Questions

Yes, for a half day. Three museums sit within two blocks downtown, the arboretum is ten minutes west, and all four together cost under 20 dollars a person. If you are passing through on a Monday or Tuesday, keep driving, because almost everything indoors is closed.

Longview World of Wonders downtown is built for children under about ten and costs 8 dollars. The arboretum is free for children six and under. Teague Park and the Cargill Long trail cost nothing. The balloon race in June is the one weekend a year the whole city is built around families.

The Gregg County Historical Museum is 5 dollars, 2 for seniors and 1 for students 18 and under. The Longview Museum of Fine Arts is 5 dollars and free for members. Longview World of Wonders is 8 dollars. LMFA participates in Blue Star Museums and Museums for All, which admit military families and EBT cardholders free.

The evening festival grounds and the balloon glow are ticketed. The competition flights happen in the mornings over the city itself, and launch and landing sites change daily with the wind, so plenty of people watch those for free from wherever the balloons happen to be heading.

No. It is a half scale replica, set in Teague Park in 2016, and it carries every name that appears on the original memorial in Washington. It is part of a larger Veterans Plaza with monuments to all branches of service, dedicated in 2015.

Sources & further reading

Hours, prices, and menus change. Call ahead before you drive.

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